Minh, Nguyen Hoang, Tran Quoc Dat, and Le Van Khoi. “ Detection and Resolution of Personalization Conflicts and Fatigue in B2C Digital Journeys Using Unified Customer 360 Behavioral and Preference Data”. Advances in Theoretical Computation, Algorithmic Foundations, and Emerging Paradigms 15, no. 11 (November 4, 2025): 1–16. Accessed November 14, 2025. https://heilarchive.com/index.php/ATCAEP/article/view/2025-NOV-04.