Minh NH, Dat TQ, Khoi LV. Detection and Resolution of Personalization Conflicts and Fatigue in B2C Digital Journeys Using Unified Customer 360 Behavioral and Preference Data. ATCAEP [Internet]. 2025 Nov. 4 [cited 2025 Nov. 14];15(11):1-16. Available from: https://heilarchive.com/index.php/ATCAEP/article/view/2025-NOV-04